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SEE OUR CUSTOMER REVIEWSTwo years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it to charge a company for allegedly rigging online reviews. The related case is a great reminder about the potential dangers of manipulating customer feedback. What Is The Consumer Review Fairness Act? Back in 2016, to curb frivolous online defamation […]
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business than a 1-star review ever could.
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — but the answer isn’t simple. Disclosures, in most circumstances, typically suffice. But what you can’t do is coach employees to write and post fake reviews. A Beauty company, Sunday Riley, learned this lesson the hard way. The Scandal: Sunday […]
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details matter. Let’s take a look at three scenarios. Online Review Legalities Scenario #1: Influencer Gets Money or Products To Trash A Competing Brand Word on the curb is that brands are shelling out upwards of $70,000 to high-end social […]
Are Amazon paid reviews still a thing? The company insists that 99% of user reviews come from uncompensated shoppers. But a recent Washington Post expose implies that Amazon’s fake review fortress may be a digital Potemkin Village. Amazon Paid Reviews: A Brief History In the not too distant past, after acknowledging “an unhealthy ecosystem […] […]
Advertising Compliance Review An advertising compliance review could be the difference between life or death for your business. The Federal Trade Commission (FTC) is a notoriously ruthless opponent with the power to freeze your assets and take over your company—and they aren’t the only ones you need to watch out for. Make sure you’re protected […]
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most important things you need to know.
Contracts and agreements are a huge part of the e-commerce ecosystem. And despite the commonly accepted wisdom that we should never sign on the dotted line without first reading a document, most folks click “I agree” without reading a single word. Which raises a question: Is it legal to jam e-commerce terms with outrageous clauses […]
Internet Lawyer Is your business legally protected when it comes to online activity? In the modern business landscape, it’s crucial to have a cutting-edge legal team on your side to minimize risks and fight for your rights. SCHEDULE MY CONSULTATION What can an internet lawyer do for you? Our internet lawyers give you the freedom […]
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