At Gordon Law Group, we understand the territory that comes with the ever-evolving technological landscape. Along with the emergence of more and more e-commerce solutions, an increasing number of rules have come to regulate different aspects of this evolving industry. And our internet marketing lawyers are trained to meet your specific needs in this area.
When it comes to internet marketing, online companies must adhere strictly to FTC and state attorney general regulations. Advertisements that make false promises to customers are subject to legal action waged by government regulators. Intellectual property rights for digital content such as:
- Music, and
can swiftly lead to hefty fines.
The Consumer Drives the Bus
Today’s regulatory environment is heavily skewed in favor of consumer interests, which in many cases are represented by government entities. The prospect of being a party to legal proceedings at the other end of a giant that is a government agency can only effectively be dealt with when supported by experienced legal counsel.
At the Gordon Law Group, we have the necessary expertise to handle even the most complex Internet Marketing case.
Our Internet Marketing Lawyers Have The Skills and Knowledge You Need
We get you results when confronted with the prospect of needing to interpret relevant law for these types of issues. We also can be of great support in the role of aggressive advocacy, should formal legal proceedings be waged against your company.
Our firm is experienced in advising both domestic and international clients representing a variety of roles within e-commerce businesses. These include:
- Affiliate Networks
- Lead Generators
- List Managers
We Understand The Online Marketing Milieu
Our firm is strong in its expertise in this nuanced area of marketing- thanks in large part to its own ties to a leading affiliate network and other Internet marketing-related businesses. This means, when you work with us, we have the same experience of:
- Setting up a business
- Carrying out financial reporting
- Adhering to regulatory control
We can speak your lingo and offer you qualified expertise that’s relevant to your company’s particular industry and situation. And that’s something an internet marketing lawyer from another firm just can’t compete with.
What’s more, our wide range of legal services in the field of Internet Marketing and compliance related issues don’t stop there. Since financial concerns associated with online businesses are also a complex issue, we offer financial reporting advice as well. And, this reporting advice is complemented by our offering of accounting services as well through our associate, GLE Accounting.
Under the umbrella of Internet Marketing Lawyer, we have successfully handled cases in the following areas:
- Advertising Regulation Litigation
- Advertising Compliance
- Cyber Protection
- Online Defamation
- Domain Name Disputes
- Telemarketing Law
- Online Sweepstakes and Promotions
- CAN-SPAM Law
- Business Formation
- Privacy and Data Protection.
Our firm’s affiliation with affiliate marketing partners coupled with our litigation experience in the internet law is our value proposition. We understand the demands regulatory agencies place on their businesses in any number of different verticals including:
- CPA networks
- Online Publishers
- Lead Generators
- Consumer Credit Agencies
We not only understand your industry, we understand the specific vernacular associated with it, as well as the unique functionality needs that result in success.
The Legal Challenges of Affiliates
When it comes to affiliate marketing, there are a large number of compliance issues that need to be addressed. There is also mitigating the relationship between affiliates, merchants, and affiliate networks as well.
For this reason, our firm emphasizes the importance of consulting with our legal team should you employ affiliate marketing relationships. We can assist with identifying the best structure for a business of this sort – one that assures compliance with proper regulatory authorities. It is by doing this that an affiliate marketer can best protect him/herself from potential unawareness about new regulations that affect the industry that he/she must abide by.
A Network of Support
When it comes to the regulation of Internet practices, we are backed by longstanding relationships with regulatory officials. This means, our legal team is regularly briefed on the latest regulations affecting Internet commerce as it happens.
In an environment in which the fine line between legal and illegal has become blurred, we can advise you as to the risks associated with violating industry standards, policies, regulations, and laws. And, should your case necessitate being litigated, we have a solid network of industry professionals that can provide any additional specialized expert witness testimony necessary to strengthen your case.
Those relationships include:
- Telecommunication Content Service Providers
- Bulk Commercial E-mail Providers
- Direct Response Marketers
- Outsourced Management Companies
Additionally, our qualified expertise in the areas of:
- Internet Contracts
- Website Legal Audits
- List Management
- Charge backs
- Publishing Contracts and Standards
Provide us with a unique perspective to properly assist your company as well. Each of these relationships can not only be effective with looming litigation but effective in helping you conduct risk assessments and in avoiding expensive litigation altogether.
Whether you’re new to the internet marketplace or a seasoned pro, you can benefit from our services. If you are facing litigation or just simply looking to avoid it at all costs; your business can always stand a risk assessment to ensure that it’s operating as optimally as possible.
At the Gordon Law Group, we help you do just that. We provide the needed structural, organizational, financial accounting, and legal support your internet-based company needs.