Marketing Intern

The Corporate Law Internship Program is designed to provide law students with practical experience in corporate law, focusing on contracts, compliance reviews, and dispute resolution. This 12-week internship will allow students to work closely with our experienced legal professionals, gain valuable industry knowledge, and contribute to real-world projects.

Program Objectives:

1. To provide interns with hands-on experience in marketing skills, including writing, graphic design, SEO, social media marketing, email marketing, and analytics.
2. To expose interns to the latest tools and technologies used in the marketing industry.
3. To develop professional skills and industry connections through networking opportunities.
4. To assess interns for potential full-time employment upon completion of their studies.

Internship Structure:

The program will be divided into five phases, as follows:

Phase 1: Orientation and Training (2 weeks)

• Introduction to the firm, its culture, and core values
• Overview of marketing department and its functions
• Training on 1-3 core services and/or audiences that you will focus on for the duration of your internship

Phase 2: Market Research (2 weeks)

• Conduct in-depth research on 1 target audience using client interviews, research tools, and competitor analysis. Discover which services and selling points are likely to appeal to them the most
• Identify the best marketing channels to successfully reach this audience, including online communities, podcasts, YouTube channels, newsletters, and in-person events
• Create a report on findings and present to marketing team
• Assist with additional research as needed

Phase 3: Content Marketing Campaign (3 weeks)

• Develop written, video, and visual content that will resonate with our target audience and drive leads. The content will be adapted for our website, social media, newsletter, and in-person events
• Obtain hands-on training with all necessary tools to complete this campaign
• Begin assisting with video editing and graphics creation as needed

Phase 4: Analysis and Adjustment (4 weeks)

• Analyze the performance of your content marketing campaign across all channels. Identify areas for improvement and present your findings to the marketing team
• Adjust campaigns as needed or A/B test variations of your content
• Identify and execute on additional ways to reach your target audience, which may include developing additional content

Phase 5: Final Analysis (2 weeks)

• Analyze overall campaign performance, including any A/B testing factors
• Determine which marketing channels and campaign tactics were successful and which were not, with an analysis of possible causes
• Present findings and recommendations to the marketing team

Eligibility Criteria:

• Communications, marketing, journalism, graphic design students all welcome
• Juniors & Seniors, with 2.75 GPA minimum

Application Process:

1. Submit an online application, including your resume, 1 writing sample not exceeding 2 pages, and unofficial transcript.
2. Qualified candidates will be invited to a video interview with an HR representative and/or hiring manager.
3. Successful candidates will be offered a position in the Marketing Internship Program.

Benefits:

• Competitive stipend for the duration of the internship
• Opportunity for academic credit, subject to school approval
• Possibility of full-time employment upon completion of the internship and graduation
• Networking opportunities with industry professionals and potential mentors