There’s a new marketing enforcement crew in town. That’s right affiliate marketers and online sellers: we’ve got a fresh crop of Federal Trade Commissioners. Who are these new, as Axios puts it, “overlords” and what can we expect from them?
Meet Your New Federal Trade Commissioners
Joe Simmons is the new head honcho, but it’s not his first time at the FTC rodeo. From 2001 to 2003 he served as the agency’s director of Bureau of Competition and prevented a liquor duopoly. For the past several years, he’s been with Paul, Weiss, Rifkind, Wharton & Garrison LLP.
Noah Phillips is another new addition to the Federal Trade Commission. Thanks to some favorable Silicon Valley outcomes during his time on the Hill, analysts believe Phillips is tech-friendly and anti-patent-troll.
Christine Wilson joins the commission from the right side of the aisle. But the jury is still out on how she’ll approach tech issues. Wilson has promised to “review the issue of algorithmic transparency.” Additionally, she does not think that “size alone” makes “a company anticompetitive.”
Rohit Chopra, joining the agency from the left, also “doesn’t see size as triggering an antitrust review under the law.” However, analysts believe he may prove to be a “thorn in [big] tech’s side” on account of his expressed opinions about market share and the need for “robust” competition.
“Control over data, and related control over online advertising markets, may be an important factor in considering competition and consumer protection issues because citizens (and their data) are often the product rather than the consumers,” asserted another new commissioner Rebecca Slaughter.
Connect With An FTC Defense Lawyer
The Gordon Law Group regularly works with businesses and individuals doing legal battle with the FTC and other marketing law issues. Whether you’ve received a warning letter or notice of investigation, we’re here to help. We also serve as consultants and help businesses avoid censure by making sure their marketing materials comply with FTC standards.
If you’re looking for an FTC defense lawyer or a marketing compliance audit, get in touch today.Connect With An FTC Defense Lawyer»