Last year, the General Data Protection Rule went into effect. This year, analysts predict, fines will rain down on non-compliant websites and apps. Are you set?
Why Do American Businesses Need To Follow GDPR Standards?
Yes, the GDPR is an EU law. However, the majority of stateside businesses must heed its demands. Why? Because most American websites and apps allow access to EU residents.
If someone in Europe can navigate to, and interact with, your website or app, then there’s a better than average chance it’s beholden to the GDPR.
To put it in the simplest terms: If someone from [France, Germany, Spain, Luxembourg, et cetera] can navigate to, and interact with, your website or app, then there’s a better than average chance it’s beholden to the GDPR.
What are the GDPR Rules?
The GDPR requires that all websites, apps, and digital platforms, which are accessible to Europeans, give users’ control over identifying information. Identifying information includes everything from political affiliation to IP address. Penalties for non-compliance can climb to a whopping 20 million euros or 4 percent of a company’s annual profit, whichever is more.
For all the legal details, visit the GDPR’s website. If you’d rather an attorney handle it, give us a call.
Why do Analysts Predict that GDPR Cases Will Skyrocket in 2019?
Lawmakers gaveled in the General Data Protection Rule about seven months ago. As is customary, they gave businesses some time to adjust. Omer Tene, the chief knowledge officer at the International Association of Privacy Professionals, explained: “For a reform of this scope and magnitude, it’s only expected that several months will pass before enforcement comes into focus.”
Consumer advocacy groups are planning GDPR watch groups and will likely file suits throughout the year.
But according to reports, the responsible agency is drowning in grievances and recently went on a hiring spree to handle the influx. The 2019 plan: Kick operation data protection into high gear.
Also, consumer advocacy groups are planning GDPR watch groups and will likely file suits throughout the year.
We’ll Make Sure You’re Compliant With All Online Privacy Laws and Regulations
Our Internet law compliance team regularly works with businesses on various cross-border digital privacy matters. If the analysts are right, and they often are in this arena, GDPR enforcers will be honing in on issues related to advertising location tracking, consent, and data security. Your job: make absolutely sure you’re operating on the right side of tracking and privacy regulations.
When evaluating cases, investigators consider whether or not a business made a good faith effort to comport with regulations. Reaching out to an attorney for compliance advice usually qualifies and could help you down the line should anything arise, but only if you do it before authorities come knocking.
So let’s talk. Our team helps corporations and small businesses avoid regulatory fines associated with online privacy laws. Let’s get you squared away.