Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
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The Legal Consequences of Trafficking in Fake Likes and Follows
It’s a jungle out there. With marketing saturation at peak capacity, gaining exposure — whether [...]
“Made in the USA”: Easy-to-Understand Overview of FTC Guidelines
Last week, the Federal Trade Commission voted whether or not to fine companies that improperly use t [...]
Ecommerce Law: Can You Be Sued For “Fictitious Pricing” Perpetual Sales?
Sales are a staple of the e-commerce ecosystem, but rules do apply. For example: Perpetually adverti [...]
3 Ecommerce Legal Myths Debunked
Contracts and agreements are a huge part of the e-commerce ecosystem. And despite the commonly accep [...]
Unfair and Deceptive Marketing Lessons to Learn From the Roca FTC Case
A nutraceutical company must pay $25 million in fines over FTC Act violations involving a product du [...]
Can I Pay Influencers to Post Negative Reviews?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details ma [...]
Online Business Law: What You Need To Know About The Consumer Review Fairness Act
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it [...]