Tag: Online Reviews Law

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FTC Revised Endorsement Guidelines 2023 - Disclosures for Influencers, Affiliate Marketers, and Brands
New FTC Endorsement Guidelines: 8 Things Brands and Marketers Need to Know
The FTC released revised guidance for sponsorship disclosures. Our lawyers break down the most impor [...]
Marketing Tips - 5 Common Mistakes with Customer Reviews That Pose a Legal Risk
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
FTC Law: Employee Online Reviews
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
Illustration of a social media influencer, a young woman wearing fashionable glasses. A collage of social media logos and icons is arrayed behind her.
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
ecommerce law: legal myths debunked
3 Ecommerce Legal Myths Debunked
Contracts and agreements are a huge part of the e-commerce ecosystem. And despite the commonly accep [...]
FTC Law: unfair and deceptive marketing case
Unfair and Deceptive Marketing Lessons to Learn From the Roca FTC Case
A nutraceutical company must pay $25 million in fines over FTC Act violations involving a product du [...]
Online Marketing Law: Negative Fake Reviews
Can I Pay Influencers to Post Negative Reviews?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details ma [...]
Chicago Business Lawyer
Online Business Law: What You Need To Know About The Consumer Review Fairness Act
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it [...]