Online Marketing Law: What Influencers and Marketers Need to Know
The Lanham Act primarily addresses trademark law, but it also forbids "false and misleading descript [...]
Tag: Social Media Marketing
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Influencer Marketing Law: An Easy-to-Understand Guide
The Federal Trade Commission published a guide called Disclosures 101 for Social Media Influencers t [...]
Online Marketing Law: Degeneres and Bullock Sue A Slew of Affiliate Marketers
Thousands of websites purposefully designed to resemble legitimate news outlets use fake celebrity e [...]
TINA Goes After Ryan’s Toy Review. Don’t Let it Happen to You!
The Federal Trade Commission may ground popular kidfluencer Ryan Kaji. TINA, a consumer activist gro [...]
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]
Six Money-Saving Tax Tips for the Self-Employed
Self-employed people and freelancers are leaving money on the table by not maximizing allowable tax [...]
Fyre Festival Influencers Land Themselves a Lawsuit
In Fyre’s calamitous wake, trustees are clawing back money that Billy McFarland and crew sunk into [...]
The Legal Consequences of Trafficking in Fake Likes and Follows
It’s a jungle out there. With marketing saturation at peak capacity, gaining exposure — whether [...]
The Legal Low Down on Paid Reviews
The e-commerce market is fueled by consumer reviews. Reportedly, 90 percent of shoppers consume feed [...]