The Legal Low Down on Paid Reviews
The e-commerce market is fueled by consumer reviews. Reportedly, 90 percent of shoppers consume feed [...]
Tag: Social Media Marketing
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Social Media Law: TINA Files another Round of Instagram Influencer Complaints with the FTC
Non-profit watchdog Truth in Advertising (TINA) filed a complaint with the Federal Trade Commission [...]
Kidfluencer Legal Considerations: What Every Parent and Manager Needs To Know
“Kidfluencers” are the new supermodels. Brands, from Crayola to Carnival Cruises, are courting y [...]
Buying Social Media Followers Could Land You in Legal Trouble
Thinking of buying social media followers? May we, a group of social media lawyers, offer some guida [...]
Marketing Law: How Sponcon Could Destroy the Influencer Industry and Invite Legal Trouble
Are you playing with legal fire by faking ads on your social media account? Let’s dive in. “The [...]
Social Media Law: The Ciroc Vodka Crew Is Catching Criticism; Don’t Let It Happen To You
Advocacy Group Says Ciroc Vodka Shirks Promotional Guidelines Is the Federal Trade Commission about [...]
Can I Sue an Influencer for Underperforming?
You’re a brand that uses social media “influencers” to promote products. But what happens when [...]
Can I Pay Influencers to Post Negative Reviews?
Can you pay influencers to trash competitors? The short answer: No. The long answer: Case details ma [...]
Online Business Law: What You Need To Know About The Consumer Review Fairness Act
Two years after lawmakers green lit the Consumer Review Fairness Act, FTC commissioners are using it [...]