Tag: Truth in Advertising

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Marketing Tips - 5 Common Mistakes with Customer Reviews That Pose a Legal Risk
5 Common Review Tactics That Are Legal Disasters
A lawsuit from America’s consumer watchdog will almost certainly do more damage to your business t [...]
Marketing Law: Goop truth-in-advertising censure
Truth-in-Advertising Case: Goop Gets Censured Again
Once again, advertising watchdogs are slamming Gwyneth Paltrow’s Goop. The regulatory rumble is a [...]
Online Marketing Law: Beginner's Guide
Online Marketing Law: What Influencers and Marketers Need to Know
The Lanham Act primarily addresses trademark law, but it also forbids "false and misleading descript [...]
FTC Defense Law: University of Phoenix deceptive marketing case
FTC Defense Law: University of Phoenix Signs Deceptive Advertising Settlement
Is the University of Phoenix is a “scam school”? That’s what an FTC commissioner insinuate [...]
FTC Marketing Defense Law: FTC v. Real Estate Flipping Company
FTC Marketing Law: House Flipper School Sued For Promising Much and Delivering Little
“Yet another real estate seminar scam,” is how the Federal Trade Commission characterize [...]
FTC Law: Employee Online Reviews
Beauty Brand Busted for Employee Product Reviews
Can employees post product reviews? As online marketing attorneys, we hear the question a lot — bu [...]
Online Marketing Law: Degeneres and Bullock Sue A Slew of Affiliate Marketers
Thousands of websites purposefully designed to resemble legitimate news outlets use fake celebrity e [...]
Online Marketing Law: Ryan Toy Review possible FTC censure
TINA Goes After Ryan’s Toy Review. Don’t Let it Happen to You!
The Federal Trade Commission may ground popular kidfluencer Ryan Kaji. TINA, a consumer activist gro [...]
Four Legal Considerations before Partnering with an Influencer
Over 80% of brands use social media influencers to promote products. But leagues of those companies [...]