Marketing influencers are subject to several laws and regulations, including Truth in Advertising standards and the Dot Com Disclosures. Our law firm works with social media influencers on YouTube, Instagram, Facebook, Pintrest, Twitch, and Twitter.
The FTC aggressively pursues influencers who flout guidelines. The fines are often steep, and authorities punish both the involved companies and personalities.
Marketing influencer contracts are exceptionally important, and not using one will likely lead to more legal problems down the road.
Online personalities must consider everything from Federal Trade Commission regulations and various promotional laws. Parents who manage their children's "kidfluencer" careers must also mind child labor laws.
Social media marketing influencers are an important spoke in today's online promotional ecosystem, and our team understands the compliance parameters inside and out.
Influencers need to follow a host of state, federal, and international guidelines. Failure to do so can lead to crushing fines. Right now, authorities are focused on influencer violations. They're censuring individual marketers and the companies that use them.
TINA, a marketing watchdog group, sent a letter to the FTC complaining about YouTuber Ryan's Toy Review. Learn why and how to avoid the same fate.GO »
The majority of brands now work with social media influencers to promote products. But many of those companies aren't legally covering themselves.GO »
Truth in Advertising is on the hunt for social media influencers who aren't following FTC regulations. Jump in to learn about the sting and rules.GO »
Kidfluencers are the new supermodels! Click through for an overview of legal considerations for kidfluencers and social media influencers.GO »
Thinking of buying social media followers? Think again! State attorneys general are filing it under false advertising and cracking down on the practice.GO »
Sponcon is on the rise, and it is hurting both brands and social media influencers. Jump in to learn about the issue and what to do about it.GO »
Social media marketing is big business, and authorities are cracking down on influencers who don't properly label paid and compensated posts.GO »
Is it possible to sue a social media influencer, whom you've hired to promote a product, for under performing or not delivering new customers?GO »
Is it legal for brands and marketers to commission negative fake reviews? After the jump, online marketing lawyer Andrew Gordon tackles the question.GO »