NIL or name, image, and likeness have been a game changer for NCAA student-athletes. Recent changes to NCAA policies now allow college athletes to profit from their brand through endorsement deals.
Marketing and Advertising Law
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How will deceptive advertising lawsuits be impacted now that a favorite FTC enforcement tool is gone?
We’re very excited to feature Gary Strauss on Small Business Spotlight! Gary is one of the owners of BIG &
Once again, advertising watchdogs are slamming Gwyneth Paltrow’s Goop. The regulatory rumble is a reminder about adhering to truth-in-advertising standards
Amazon.com will work closely with law enforcement in the United States and around the world on anti-counterfeit initiatives. Notably, the
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The Lanham Act primarily addresses trademark law, but it also forbids “false and misleading description of fact, or misleading representation of fact, which in commercial advertising
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The Federal Trade Commission is turning its attention, once again, towards negative option marketing. If your checkout process automatically enrolls
The Federal Trade Commission published a guide called Disclosures 101 for Social Media Influencers to help brand ambassadors “stay on