Marketing and Advertising Law Archives | GORDON LAW GROUP

Marketing and Advertising Law

Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.

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Marketing Law: Goop truth-in-advertising censure

Marketing Law: Goop Censured Again

Uh oh! It looks like TINA, the marketing watchdog group, is, once again, on Goop's tail. The scuttlebutt is a good reminder about following truth-in-advertising rules.

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Online Marketing Law: Beginner's Guide

What Influencers and Marketers Need to Know

Want to be an online marketer or influencer? Did you know you must adhere to promotional laws and rules? Click through for a guide to the regulations.

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Startup law: 5 tips for smartly setting up your startup

5 Legal Considerations for Every Illinois Startup

Launching a startup in Illinois? Here are five legal things you must consider. Our team helps Illinois startups businesses start on the right legal foot.

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FTC Defense Law: University of Phoenix deceptive marketing case

University of Phoenix Deceptive Advertising

Is the University of Phoenix is a “scam school”? The for-profit college agreed to a $191 settlement over “deceptive advertisements.” Let’s dive in.

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FTC Defense Law: Negative Option Marketing

FTC Focusing On Negative Option Marketing

The Federal Trade Commission has, once again, turned its attention towards negative option marketing schemes. Jump in to learn more.

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FTC Marketing Law: Influencer marketing guide rules

FTC Published Marketing Rules for Influencers

The Federal Trade Commission released a guide and instructive videos for online marketing influencers. We outline what you need to know in this post.

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FTC Marketing Defense Law: FTC v. Real Estate Flipping Company

House Flipping Co. Sued For Promising A Lot

The Federal Trade Commission sued a real estate training business for allegedly duping consumers with a bogus workshop scheme. Jump in to learn more.

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Degeneres and Bullock Sue A Slew of Marketers

Is it OK to use celebrity's images in affiliate marketing material without permission? The FTC says No, and now two stars are suing over the practice.

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FTC Defense Law

Is Your App a Stalking App by FTC Standards?

The Federal Trade Commission censured an app company for disregarding various privacy guidelines and safeguards. Its a cautionary tale.

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