Federal authorities and state attorneys general are serious about marketing standards. Click here for a list of marketing DOs and DON’Ts. Below is a compilation of news and views regarding marketing and advertising law. For more promotional law material, please head to the FTC defense law section of our blog.
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Is it OK to use celebrity's images in affiliate marketing material without permission? The FTC says No, and now two stars are suing over the practice.
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The Federal Trade Commission censured an app company for disregarding various privacy guidelines and safeguards. Its a cautionary tale.
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The Federal Trade Commission is suing Match.com for allegedly ignoring bots and scammers that seduced people into paid subscriptions and other scams.
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TINA, a marketing watchdog group, sent a letter to the FTC complaining about YouTuber Ryan's Toy Review. Learn why and how to avoid the same fate.
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The majority of brands now work with social media influencers to promote products. But many of those companies aren't legally covering themselves.
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Billy McFarland may be in jail, but the Fyre Festival debacle isn't over. Trustees filed lawsuits against influencers to claw back some of the money.
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After the 16-month investigation, the FTC and Facebook have reached a $5-billion-dollar deal. Interestingly, the FTC decided not to blame Zuckerberg.
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The SEC accused a crypto-backed, multi-level-marketing company of absconding with millions of dollars. Jump in to learn more about this case.
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Is it illegal to buy fake likes? The answer now is "yes," and Facebook is suing a company for engaging in the practice. Click for "like" legalities.
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